The problem with possibly fumbling this idea of the "modern man" into Veblen's framework is that whereas Veblen's readers can understand why idle affluenza is wasteful, it is unclear what it means to be wasteful when a man is promiscuous. On the one hand, some men may say that it would be wasteful to spend excessive time and money on multiple women if there is an insufficient return of sex and fun dating. Some men may even be callous enough to say that return notwithstanding, spending too much time and money on women would be wasteful (fun as it may be). But on the other hand, just as many others may say that it would be offensive to say that spending a lot of time and money on any human being is wasteful. Then again, we should remind ourselves of the example of increasing one's social capital by means of maid body count. (Maids, too, are human beings after all, and it would not seem unfair to call this practice wasteful.) But unlike the example of the maids, the player's lifestyle may be wasteful in a way other than just being financially wasteful.

Perhaps players' competition is really a battle of waste because of the high opportunity costs of entering into actually meaningful relationships. (For this proposition to work, we would have to first assume what many of us already do, I think--that meaningful relationships are valuable, emotionally and even socially.) And even if, into this calculation of waste, we mix counterbalancing units of utility in the form male self-gratification from meaningless sex and fun dating, it seems that this kind of utility is negligible compared to the lost utility of meaningful human partnerships. The social goal, then, in avoiding this kind of waste and fruitless promiscuity is to invest in lasting and loyal bonds with other human beings in return for other social goods like nurturing environments for children and stable social units in general comprised of two mature, mutually supportive adults.

All this talk of a "social goal," however, is probably too normative of a stance to be coherently forced into any descriptive narrative of social evolution. It could just be as easy to argue that the goal of fighting the male biological impulse for multiple females is elusive. That is--is an everlasting, loyal, monogamous relationship really the most socially valuable configuration of human bodies? (Interestingly, whereas Veblen's narrative actually describes a history of development into an economy of extreme waste, thinking about the sexual male leads us to the insight that the original state of male-female relationships may be the more wasteful point in history--but only if we first impose our modern assumptions about "the meaningful relationship.")

-- JosephLu - 28 Mar 2009