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GavinSnyderFirstPaper 9 - 31 May 2017 - Main.TyCarleton
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[There was no need to retain prior versions of this topic on the page, because all prior versions are available if you use the "Diffs" button. So I removed the first draft below and took note of your revision comment, which I discuss below.] | | |
- Sometimes that elicits the sympathy of the decisionmaker, and sometimes it doesn't. Your better rule is the simpler and more general rule to take the side of the distinction between the old and the new favored by the party whose support you are seeking to gain.
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- Use the newest media to take your case to the public. Today it's YouTube and Twitter. Tomorrow it could be anything. If you use the newest media, you are cooler than the other guy. And America loves cool -- James Dean could get away with murder in an American court (and O.J. did). Besides looking cool, you'll probably also reach more people, cheaper. But to do this, you have to remain plugged-in enough to know what the hot media is.
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- Use the newest media to take your case to the public. Today it's Trash.YouTube and Twitter. Tomorrow it could be anything. If you use the newest media, you are cooler than the other guy. And America loves cool -- James Dean could get away with murder in an American court (and O.J. did). Besides looking cool, you'll probably also reach more people, cheaper. But to do this, you have to remain plugged-in enough to know what the hot media is.
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- The reasons for using new media aren't primarily that they are cool. The reasons for using new media are: (1) you are looking to reach the people reachable in that way, primarily younger people; (2) you are trying to achieve the lowest possible course; or/and (3) you are trying to democratize your message, making it malleable, and hoping to benefit from remixing and reuse. If the users of those media use them because they consider them cool, or consider it to be cool to propagate your message using them, that's an audience motivation that explains your choice, but it's not your reason.
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